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I am Silvia Moggia, a tourism consultant and trainer based in Levanto, Liguria. I work with hospitality operators, destination management organisations and tourism institutions on training, content strategy and destination communication. My consultancy is grounded in direct operational experience: I have been running a boutique hotel in Liguria since 2009 and writing about tourism strategy and destination management for Officina Turistica since 2015. What I bring to clients is not just theory, but the perspective of someone who works inside the industry every day.
Training for tourism operators
I design and deliver hospitality training sessions for hotels, accommodation providers and tourism structures across Italy on topics including content marketing, corporate blogging, online reputation management and digital communication. I have delivered training for industry programmes, including InLombard1a with Explora, and for events such as BTO Florence, WTM London, and Hospitality Day.
My newsletter is Viaggi Digitali.
Strategic consulting for destinations
I collaborate with DMOs, local tourism boards and destination projects on destination marketing strategy, content positioning and audience development. As a destination marketing consultant, I focus on communication frameworks that serve both visibility and genuine audience engagement. Past collaborations include work with Destination Florence through The Data Appeal Company, and destination-level projects in Maremma, Vernazza and the Cinque Terre area.
Content strategy for tourism
I help tourism organisations develop content strategies that work: editorial planning, destination storytelling and communication frameworks that serve both search visibility and genuine audience engagement. I also edit Officina Turistica, a multi-author reference publication for tourism professionals in Italy and beyond.
Public speaking
I speak at industry events on the intersection of travel writing, destination communication and digital tourism. Topics include how destinations can work effectively with travel writers and content creators, content strategy for DMOs, and the role of data in destination storytelling.
Based in Liguria, working across Italy and Europe
I am based in Levanto, in the Cinque Terre area of Liguria. As a tourism consultant in Liguria, I have particular depth in the Ligurian coast, north-west Italy and National Park tourism dynamics. I work with clients across Italy and, selectively, on European projects.
